SEO Crash Course: Advanced Search Engine Optimization with Long-Tail Keywords

Targeting long-tail keywords is an important search engine optimization (SEO) strategy and involves finding keyword combinations consisting of keywords that are focused, less competitive, and which should drive high-conversion traffic to your website. By high-conversion traffic, we mean visitors who end up converting into customers, especially when the search query includes an intent to buy. According to [9], long-tail keyword queries account for ~ 70% of the search traffic. The Ahrefs article entitled “Long-tail Keywords: What They Are and How to Get Search Traffic From Them” is a very good read and highly recommended reference for this subject matter. In this article we’re going to explore several places where you can acquire SEO keyword examples to improve your SEO strategy.

According to [8], “[c]onventional thinking applies the 80-20 rule that the top terms provide 80% of the business, but in evaluating multiple sites, this has proved to be the opposite”.

Focusing on long-tail keywords can act as an excellent complement to pay-per-click (PPC) advertising campaigns since the competition for long-tail keywords is often lower and the cost, being free-per-click, is certainly compelling.

Long-tail keyword formula for improved page ranking

The following simple formula should help pages rank better over time:

Well-written and interesting content + judicious use of long-tail keywords including intent to purchase = increased high-conversion traffic over time.

Place long-tail keywords in the page title, meta description, headline, and first paragraph; consider also placing long-tail keywords in image descriptions. Write naturally and do not over-use or stuff long-tail keywords.

Keyword Research References

SEO Keyword Examples

SEO Keyword Examples with The Google Search Engine

If we search for the following: malpractice lawyers plastic surgery we can see in the image below that the first four results are ads and the fifth result is an organic search result — this is great for the Cochran Firm as this business is on the first page results and they’re not paying for advertising to get here.

SEO Keyword Examples #1: Malpractice Lawyers Plastic Surgery search results from Google with red arrows pointing to paid ads and a blue arrow pointing to an organic search result.
SEO Keyword Examples #1: Malpractice Lawyers Plastic Surgery From The Google Search Engine

SEO Keyword Examples with The Bing Search Engine

In the example below we can see that the Cochran Firm appears as the fifth organic search result on Bing.com (there are ads above this, which are not shown here):

SEO Keyword Examples #2: Malpractice Lawyers Plastic Surgery search results from Bing with a blue arrow pointing an organic search result.
SEO Keyword Examples #2: Malpractice Lawyers Plastic Surgery From The Microsoft Bing Search Engine

Where to find SEO Keyword Examples

The following list includes some sources for discovering long-tail keyword ideas. This is by no means complete so if you have a tool that you like that is not mentioned here, please include it in the comments section.

SEO Keyword Examples using Google

Enter some terms and see what Google suggests — consider using any which appropriately relate to the subject matter.

SEO Keyword Examples #3: Google Search suggestions for long-tail keywords regarding medical malpractice plastic surgery -- here we see what long-tail keyword options are available as Google provides us with some query suggestions.
SEO Keyword Examples #3: Google Search suggestions for long-tail keywords regarding medical malpractice plastic surgery.

Here’s another variation for acquiring potential long-tail keywords with Google — prefix the query with three spaces to see suggestions that do not start with the search query term.

SEO Keyword Examples #4: Google Search Suggestions With Three Spaces at the beginning of the query: We can see long-tail keywords with different start and end text.
SEO Keyword Examples #4: Google Search Suggestions for a query starting with three spaces.

Finally, related searches at the bottom of the page show some possible suggestions for long-tail keywords:

SEO Keyword Examples #5: Google searches related to Malpractice Lawyers with a pointer to several long-tail keywords.
SEO Keyword Examples #5: Google Searches related to malpractice lawyers.

SEO Keyword Examples using Bing

Same as with Google: enter some terms and see what Bing suggests — consider using any which appropriately relate to the subject matter.

SEO Keyword Examples #6: Bing Search Suggestions for "Malpractice Lawyers Plas" -- note the list of suggestions below includes many long-tail keyword combinations.
SEO Keyword Examples #6: Bing Search Suggestions for "Malpractice Lawyers Plas".

SEO Keyword Examples using the Google Search Console

Google Search Console helps measure your site’s traffic and performance, remedy problems, and ensure that your site shines in Google search results.

Use the Google Search Console to review what queries are already driving traffic and refactor existing text, within reason, and consider long-tail keyword ideas for new articles.

SEO Keyword Examples #7: Google Search Console with pointers to the last 28 days of performance for three specific queries.
SEO Keyword Examples #7: Long-Tail Keywords SEO on Google Search Console

SEO Keyword Examples using YouTube.com

YouTube is the second most popular search engine too, one from which long-tail keyword ideas can be discovered and the following image demonstrates how one can go about learning what people are searching for.

SEO Keyword Examples #8: Long-Tail Keyword SEO on YouTube.com: Note we see some long-tail results when searching for "kubernetes" -- these keywords have three or more words in total.
SEO Keyword Examples #8: Long-tail Keyword SEO on YouTube.com

SEO Keyword Examples using the Moz Keyword Explorer

The Moz Keyword Explorer is an advanced long-tail keyword solution that allows for up to 10 free queries per month but ultimately requires a subscription.

SEO Keyword Examples #8: Moz.com long-tail keyword suggestions with pointers to "Explore by keyword", "Keyword", and "Monthly Volume".

SEO Keyword Examples using the Ahrefs keywords explorer

The Ahrefs Keywords Explorer is an advanced long-tail keyword solution that is offered on a trial and subscription basis (learn more about the pricing here).

SEO Keyword Examples using KeywordTool.io

KeywordTool.io is an advanced long-tail keyword solution that allows for some free queries but ultimately requires a subscription.

SEO Keyword Examples #9: Keyword Tool Find Great Keywords Using Google Autocomplete searching by "malpractice lawyers plastic" in the US.
SEO Keyword Examples #9: Keyword Tool Find Great Keywords Using Google Autocomplete.

Searching for the above results in the following:

SEO Keyword Examples #10: Keyword Tool Find Great Keywords Using Google Autocomplete search results for "malpractice lawyers plastic" in the US.
SEO Keyword Examples #10: Keyword Tool Find Great Keywords Using Google Autocomplete Search Results

SEO Keyword Examples using the SEMrush Keyword Magic Tool

SEMRush is also an advanced long-tail keyword solution that allows for some free queries but ultimately requires a subscription. In the image below, searching for “malpractice lawyers plastic” results in the following:

SEO Keyword Examples #11: SEMrush Keyword Analytics Keyword Overview for "malpractice lawyers plastic"
SEO Keyword Examples #11: SEMrush Keyword Analytics Keyword Overview for "malpractice lawyers plastic"

The article entitled “ SEO 101: My Favorite Keyword Research Tools” includes other keyword research tools not mentioned here and is worth reading.

Conclusion

If you have tools or strategies for utilizing long-tail keywords, please feel free to share what you used, along with any results achieved.

Also, any tricks of the trade are welcomed additions to this article so please include comments about any secret strategies you can share which result in above-average return-on-investment when it comes to using long-tail keywords.

Feel free to send me an invitation to connect or consider joining my email list.

Related articles

See also

  1. The Long Tail Theory Gets Challenged, Just Not in Search Query Demand
  2. SEMRush Organic Keyword
  3. The Definition of a Long-Tail Keyword [In Under 100 Words]
  4. Long‐Tail Keywords: The ‘Secret’ to Getting TONS of Search Traffic
  5. Conversions vs. Traffic: Have Your Cake and Eat it Too!
  6. How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)
  7. A Step-by-Step Guide to Integrating Long-Tail Keywords Within Blog Posts
  8. Keyword Strategies – The Long Tail
  9. How to Use Long Tail Keywords to Boost PPC Search Traffic
  10. Backlinko Long Tail Keywords
  11. Meet the 7 Most Popular Search Engines in the World
  12. Long-tail Keywords: What They Are and How to Get Search Traffic From Them

thospfuller

I am a Web Design, Technical SEO, and WordPress Specialist based in Northern Virginia. I am interested in software development, content engineering, and business. I'm originally from Chicago, IL, and currently reside in Reston, VA.