Examples of Good LinkedIn Posts that Increase Engagement

LinkedIn Engagement and Social Selling Workshop

I teach a course entitled “LinkedIn Engagement and Social Selling Workshop” at no charge usually once every other month on developing LinkedIn posts that result in good engagement (among other topic related to LinkedIn) so if you’re interested in learning more about this subject, feel free to join the DC Chief Technical Officer Meetup Group.

An example of a previous event can be found here:

Washington DC Chief Technical Officer Meetup Group: LinkedIn Engagement and Social Selling Workshop

LinkedIn Post Best Practices 2021

LinkedIn posts can be structured such that they have a better chance of performing well and resulting in an increase in engagement in the form of likes and comments.

Below I include a few examples of posts I’ve developed that received a positive response.

The structure of these posts is not something I’ve discovered on my own by any means and this is well documented elsewhere (TBD: Add references to long-form posts). In the next section I’ll break down the architecture of a post that’s performed well and then we’ll cover a few items which are, in my opinion, critically important to the performance of a post and those are:

  • Posting to groups
  • Cross-posting content
  • Timing with news
  • Adding controversy or pulling at heartstrings

We’ll also cover a strategy by which you can use to grow your network using posts.

My Best Linked Post Examples 2020

Below I include both the text of the post as well as the image as it appears on LinkedIn.

The image includes a direct link to the post on LinkedIn however some of these have been posted on one or more groups and you won’t be able to see this unless you’re a member of that group.

Example One:

This message was posted to the Mainframe (COBOL,JCL,DB2,IMS,CICS,VSAM,z/OS,Adabas/Natural) Experts group which has ~ 47,592 members.

The post is long-form and includes a picture and links.

The message is slightly provocative, yet overall it’s quite positive.

The message was posted early in the day.

External links were considered to be kryptonite for post performance on LinkedIn in the not too distant past however there’s some evidence this may be, or has, changed.

Below I include copies of the post text on the left and an image of the actual post on the right. The emojis and hashtags in the message below can be clicked on in order to find more information on each.

The post concludes with an invitation to comment.

Finally, I frequently use the hashtag #TPFCL as it helps me locate past posts quickly and easily.

😳 There’s a storm on the horizon:

From [1]: “About [75%] of leaders said they have started a modernization program but failed to complete it. The survey of 400 IT leaders suggests two familiar reasons for this—fear of change & lack of funding. The diminishing number of people who know #COBOL is part of the problem as well.”

juxtaposed w. [2]:

“…mainframes are an indispensable asset for businesses of all kinds.
💵 Mainframes host critical core IT for: 92 of the world’s top 100 #banks; 23 of the 25 top #airlines ; 10 of the world’s top 10 insurers; & 71% of Fortune 500 companies.
💵 Mainframes run 30Bn transactions [txs] p/d, hold 80% of the world’s #business #data & handle 90% of all #credit card txs.
💵 Mainframes host more txs daily than Google…including 55% of all enterprise txs.
💵 Mainframes consume only 6.2% of worldwide IT spend. Yet, they run 68% of production workloads & an estimated 220Bn lines of #code, w. the highest levels of #security & reliability.”

Prediction: In ~ten years the rate for mainframe & COBOL engineers will jump considerably.

What are your thoughts?

[1] https://lnkd.in/eHp7Nta
[2] https://lnkd.in/entiT9g