Content SEO vs Technical SEO

Search Engine Optimization (SEO) can be divided into several sub-categories and in this article we’ll look at Content SEO and Technical SEO, but what are the differences between Content SEO vs Technical SEO? Below we have definitions of both Content SEO as well as Technical SEO and then we’ve included a table with a side-by-side comparison.

See also the article that answers the question why is Technical SEO important? I also have an article which similarly covers On Page SEO vs Technical SEO

Table of Contents

What is Content SEO?

Content SEO, also known as On-Page SEO, refers to the practice of optimizing the content of web pages to improve their visibility and rankings in search engine results pages (SERPs). Content SEO involves crafting high-quality, relevant, and user-friendly content that aligns with the intent of search engine users.

Key aspects of content SEO include:

Keyword Research

Conducting research to identify relevant keywords and phrases that users are searching for in search engines.

Content Creation

Developing compelling, informative, and well-structured content that addresses user needs and provides value.

Keyword Optimization

Strategically incorporating target keywords into page titles, headings, meta tags, and throughout the content.

Quality and Readability

Creating content that is well-written, free from grammatical errors, and easily understandable to users.

User Intent

Understanding the intent behind user search queries and crafting content that meets their specific needs and expectations.

Internal Linking

Establishing relevant internal links within the content to improve site navigation and guide users to related information.

Multimedia Optimization

Optimizing images, videos, and other multimedia elements with descriptive filenames, alt tags, and appropriate captions.

Freshness and Updates

Keeping content up to date and relevant, regularly refreshing it with new information or improvements.

Social Sharing

Encouraging social sharing and engagement to increase content visibility and reach a wider audience.

User Experience (UX)

Ensuring a positive user experience by providing valuable and engaging content that keeps visitors on the page.

By focusing on content SEO, websites can improve their search engine rankings, attract organic traffic, and provide users with valuable, relevant, and user-friendly content that fulfills their search intent.

What is Technical SEO?

Technical SEO refers to the practice of optimizing a website from a technical standpoint to improve its search engine visibility and performance. It involves implementing various technical elements and best practices to enhance the website’s crawlability, indexability, and overall user experience. Technical SEO focuses on optimizing website infrastructure, code, and server settings to ensure search engines can effectively access, interpret, and rank the site’s content.

Some key areas of technical SEO include:

Website Speed and Performance

Optimizing site speed, reducing page load times, and improving overall website performance.


Ensuring the website is responsive and displays properly on different mobile devices.

Indexing and Crawlability

Making sure search engines can effectively crawl and index the website’s pages.

URL Structure

Creating clean, user-friendly URLs that are easy to read and understand by search engines.

Site Architecture

Designing a logical and well-structured website hierarchy for improved navigation and user experience.

XML Sitemaps

Creating and submitting XML sitemaps to help search engines discover and understand the website’s content.

Schema Markup

Implementing structured data markup to provide additional context and information about the content to search engines.

Canonicalization and Redirects

Handling duplicate content issues and implementing proper redirects when necessary.


Ensuring the website is secure with an SSL certificate, using HTTPS protocol.

Technical Errors

Identifying and fixing technical issues such as broken links, 404 errors, and server errors.

By optimizing these technical aspects, technical SEO aims to improve search engine rankings, increase organic traffic, and provide a better user experience for website visitors.

Content SEO vs Technical SEO: A Side-By-Side Comparison

Content SEOTechnical SEO
Focuses on creating high-quality, relevant contentFocuses on website infrastructure and code optimization
Emphasizes keyword research and optimizationOptimizes website speed and performance
Focuses on crafting engaging and valuable contentInvolves optimizing site architecture and navigation
Emphasizes user experience and readabilityDeals with URL structure and site indexing
Focuses on creating compelling headlines and descriptionsIncludes optimizing meta tags and header tags
Emphasizes writing for the target audienceAddresses mobile-friendliness and responsive design
Focuses on internal linking and site structureManages XML sitemaps and robots.txt file
Focuses on using appropriate formatting and markupInvolves optimizing site security and data integrity
Emphasizes creating unique and valuable contentDeals with canonicalization and redirects
Focuses on optimizing content for search engine visibilityOptimizes images and multimedia elements
Emphasizes relevance and semantic optimizationIncludes structured data and schema markup
Focuses on readability and natural language usageConsiders crawlability and indexing factors
Focuses on providing value and addressing user search intentInvolves optimizing website performance for search engine crawlers
Emphasizes content freshness and regular updatesAddresses duplicate content and thin pages
Requires strong writing and content creation skillsRequires technical knowledge and web development skills
Supports user engagement and satisfactionSupports search engine accessibility and indexing
Helps users find relevant and valuable informationHelps search engines understand and interpret the website
Drives organic traffic and improves user engagementImproves website visibility and search engine rankings
Supports information relevance and accuracySupports effective indexing and ranking of web pages
Works alongside technical optimization for better resultsWorks alongside content optimization efforts
Requires continuous content improvement and updatesInvolves ongoing monitoring and maintenance
Ensures content aligns with user search queries and intentEnsures website meets technical search engine guidelines

Technical SEO vs Content SEO: Article Conclusion

Content SEO and Technical SEO are essential components of a comprehensive search engine optimization strategy. Content SEO focuses on creating relevant, high-quality, and engaging content that satisfies user intent and targets specific keywords. Content SEO involves conducting keyword research, optimizing meta tags and headings, and ensuring well-structured and informative website copy. Content SEO aims to provide value to users by delivering relevant information, answering questions, and addressing the visitor’s needs.

Technical SEO, however, deals with the technical aspects of a website that impact the website’s visibility and accessibility to search engines. Technical SEO involves optimizing factors such as website speed, crawlability, indexability, URL structure, XML sitemaps, and schema markup. Technical SEO ensures that search engine crawlers can easily navigate and understand the website’s content, which yields an improved indexing and higher visibility in search engine results pages (SERPs). Technical SEO also focuses on optimizing for mobile compatibility while ensuring that the website provides a seamless experience across different devices.

While Content SEO and Technical SEO have different emphases, they work in tandem to achieve maximum search engine visibility. Content SEO provides the substance and relevance that visitors seek, while Technical SEO creates the foundation for search engines to effectively interpret and rank that content. Without well-optimized technical aspects, such as a fast-loading website or proper indexing, the impact of content efforts will likely be limited. Similarly, a technically well optimized website may fail to attract and engage users without high-quality and relevant content.

By taking holistic approach that combines both Content SEO and Technical SEO, website administrators and digital marketers can create a robust SEO strategy that drives organic traffic, enhances user experience (UX), and improves search engine rankings. Recognizing the interdependence of these two aspects of SEO allows for the creation of a website that provides value to both search engines and users and results in a long-term success online.


When it comes to Digital Marketing as a/an: Organic SEO Consultant: I can help improve your website traffic, increase search engine rankings, and increase brand visibility; Technical SEO Consultant: I can help improve your website performance, identify and fix errors, improve crawlability, and optimize your website structure and code; WordPress SEO Consultant: I can help improve your WordPress website ranking, improve your WordPress website usability, and optimize your WordPress website content and plugins. I am based in Northern Virginia -- which is included in the Washington DC metropolitan area.