Long-tail keywords are a search query involving three or more keywords which are focused and hence less competitive and which should result in driving high-conversion traffic to a website. By high-conversion traffic we mean visitors who end up converting into customers. The following simple formula should help pages rank better over time: Well written and interestingContinue reading “SEO Cheat Sheet #3: Long-Tail Keyword Crash Course”
Nobody likes being kept waiting, and that includes search engines. In this article we cover upsides and downsides of the Google PageSpeed Module and the W3 Total Cache Pro plugin (for WordPress-based websites) along with a brief explanation of some basic performance tests that were conducted using the WebPagetest.org website.
Search Engine Optimization improvements can be achieved from valid document structure + excellent content + relevant keywords (in particular, long-tail keywords) + fast page load time (note that backlinks are not covered in this article).