McLean SEO Consulting
Search engine optimization (SEO), an important part of Digital Marketing, helps your business attract visitors and customers from the Internet without needing to pay for expensive digital ad campaigns.
Additionally, other subtopics of SEO, such as Technical SEO and WordPress Optimization can help to ensure that your business website is functioning to the best of its ability and that your Digital Marketing Campaign is yielding the best possible results.
McLean VA Web Design Consulting
Much of what you’re reading on this website pertains to WordPress: Web Design, Technical SEO, and Website Optimization all target the most popular content management system (CMS) on the Internet today and that is WordPress.
If you’re a business owner or business leader in the McLean Virginia area and you need an impactful web presence, either for your business or for a digital marketing campaign you’re planning to run, then we should be talking.
WordPress Optimization Consulting in McLean, VA
Serious digital marketing campaigns and business websites don’t leave customers waiting for web pages to load. Slow websites end up with higher bounce rates, where visitors become frustrated and move on to other things. Addressing problems with slow page load times can range from easy to complicated and requires skills that overlap with WordPress administration, software engineering, server administration, and web application performance testing.
Technical SEO Consulting in McLean VA
Serious digital marketing campaigns and business websites aren’t riddled with errors and warnings and poor site health scores. In fact, the exact opposite is often the desired state: attention is paid to fixing errors and warnings and ensuring that the site health score is good and doesn’t suffer from structural issues.
A Mclean VA Technical SEO Consultant can help you address these issues — contact me today to discuss your needs in more detail.
McLean VA WordPress Development Consulting
The WordPress Content Management System is what backs the websites of ~43.2% of websites on the Internet and is a fantastic solution for running Digital Marketing Campaigns as well as business websites. A good theme, specific plugins, possibly some limited custom WordPress development, along with a good hosting provider are what you’ll need to get moving quickly on your next project. WordPress, when used as a Digital Marketing platform, is no longer a simple blogging website, however.
McLean VA Web Design: Supercharge your Digital Marketing Now!
Imagine, for a moment, that your McLean, Virginia – based business is running an expensive pay-per-click advertising campaign and it’s working well, however, visitors aren’t converting into business and it’s not exactly clear why.
Upon further investigation, it’s determined that your business website is slow and also riddled with errors. This is a problem because you’re being charged every time a visitor clicks on a link to an advertisement however the opportunity is lost as they’re kept waiting around for the landing page to load and, for those patient enough to get to the landing page, numerous errors are encountered that ultimately scuttle whatever potential was left for a sale to take place — this is where Technical Search Engine Optimization (Technical SEO) is not just a nice-to-have — it’s a requirement.
Let’s take a look at how Technical SEO can improve your website — in the following sections we’ll elaborate on how Technical SEO can impact website health, website performance, website structure, and social media; finally, we’ll go over why Technical SEO requires subject matter expertise as well as Technical SEO audit software to be effective.
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Technical SEO, Website Health, and Emergency WordPress Support Services Available To Clients in McLean Virginia
It goes without saying that websites that suffer from unpredictable performance will be turning visitors away by potentially large numbers. If the site in question is revenue-generating this can put the entire business at risk.
Consider also that unstable WordPress websites may eventually stop working altogether, requiring you or someone in your business to either fix the problem immediately or purchase costly emergency WordPress support from a third party. Expect this to be expensive: We’re talking about finding, interviewing, and hiring one or more Technical SEO Consultants, WordPress specialists, or Software Engineers with WordPress experience to deal with an emergency on short notice. Restoring website backups may be the equivalent of insurance and it may work, if the backups have been enabled and they’re not too old — however if the website has been falling apart for some time, even something as critical as restoring a backup may not be as easy as it sounds.
A healthy WordPress website doesn’t guarantee that emergency WordPress support will never be required however it certainly lowers the chance of this happening.
Let’s take a look at how Technical SEO impacts Website Performance, Web Design and Web Structure, as well as how Technical SEO impacts Social Media.
Technical SEO and Website Performance
Responsive business websites don’t keep customers waiting for product search results and placing orders. Responsive websites deliver that information quickly to the visitor and get orders processed quickly.
Responsive websites also don’t keep search engines such as Google and Bing waiting to crawl a website. Crawl budgets are unlikely to be exceeded by small websites however this can happen with large websites, thus requiring immediate remediation.
Technical SEO, Web Design, and Website Structure
So you have a responsive website, as we mentioned a moment ago, this is great! Technical SEO also means, however, that the website structure is properly defined such that when it’s crawled the search engines can process it properly. This is achieved by using tools such as the SEMrush site audit service and performing a site audit and fixing errors, warnings, and where appropriate any notices that are discovered.
Technical SEO and Social Media
Technical SEO extends beyond the website and becomes especially important when, for example, visitors are sharing links on social media platforms such as Facebook, Twitter, and LinkedIn. But it doesn’t stop there. Applications such as Skype and WhatsApp also parse Open Graph meta tags included with the link and present a rendered result to the user. If your website is missing this information or if the Open Graph meta tags are wrong, this could result in a missed opportunity when the link is rendered in its rawest form.
A Technical SEO Audit Is The First Step Toward Addressing These Problems
This happens all too frequently, even with technology companies that have technical expertise on-hand to deal with problems such as website management. Someone has to keep the business website up-to-date however the WordPress Content Management System (WordPress CMS), while powerful, is more complicated than may appear at first glance — and this becomes especially apparent when investing in Digital Marketing Campaigns designed to win new customers for your business.
Some time ago I started keeping track of some of the more interesting articles I’ve read as it pertains to Technical SEO on my GitHub Awesome Search Engine Optimization Page. Fast-forward to the present day and this one page has 86 stars and a long and growing list of Technical SEO – focused tools, strategies, and other ideas all around this one subject matter. Technical SEO dovetails nicely with software engineering and topics like site reliability however it’s a niche area that requires niche expertise. Technical SEO also requires specialized Technical SEO Audit Software and there are many open-source tools to help with this as well as subscription-based software such as SEMrush, which gives excellent insight into problems, advice regarding how to fix those issues, along with reporting functionality to help track the site health score as changes are implemented.
What Are The Top Five Benefits Of Technical SEO?
The question “What Are The Top Five Benefits Of Technical SEO?” is summarized with help from ChatGPT below: 🤖
- Improved User Experience: Technical SEO ensures that websites are optimized for speed, navigation, and accessibility, resulting in a better user experience and increased satisfaction.
- Increased Visibility: Technical SEO improves a website’s ranking and visibility on search engine results pages (SERPs), driving more organic traffic and leads to a website.
- Better Mobile Optimization: Technical SEO helps ensure that websites are optimized for mobile and tablet devices, improving the mobile experience and hence increasing the chances of appearing in mobile search results.
- Enhanced Crawlability: Technical SEO ensures that search engines can crawl a website and understand its content, improving the chances of the content being indexed and appearing in search results.
- Better Website Performance: Technical SEO helps websites to load faster and operate efficiently, improving the overall performance and reducing the risk of losing traffic or potential customers. 🤖
We can assume that a website with no attention given to Technical SEO is likely to experience the exact opposite of these benefits listed. For example visitors will encounter slow page load speed which continues to worsen over time, lower website ranking, lower visibility, and hence lower traffic, content that doesn’t render on mobile devices properly, and an overall lower satisfaction when visiting the website.
The section covering the implications of bad Technical SEO in the article entitled “Why is Technical SEO Important?”
What Are The Top Five Benefits Of Proper WordPress Web Design?
The question “What Are The Top Five Benefits Of Proper WordPress Web Design?” is summarized with help from ChatGPT below: 🤖
- Increased User Experience: A well-designed WordPress website will provide a seamless user experience, making it easier for visitors to navigate, find what they are looking for, and engage with the content.
- Improved SEO: A well-designed WordPress website will be optimized for search engines, making it easier for potential customers to find your business through search results. This can lead to increased traffic and more conversions.
- Better Brand Identity: A custom WordPress design can help reinforce your brand identity and differentiate you from competitors. A unique and consistent design can help build brand recognition and customer loyalty.
- Mobile Responsiveness: A responsive WordPress design will ensure that your website is optimized for viewing on different devices, including mobile phones and tablets. This will provide a better experience for your visitors and increase engagement.
- Increased Conversion Rates: A well-designed WordPress website can lead to increased conversion rates, as users are more likely to take action when they have a positive experience on your site. This can result in more leads, sales, and revenue for your business. 🤖
Better WordPress Optimization Starts With A Technical SEO Audit
If you suspect that your WordPress website is not responsive or may have other problems which are negatively impacting the traffic or causing a higher-than-acceptable bounce rate, or not resulting in your content performing well with search engines, or if your WordPress website is, in the worst case, unstable then I should be able to help you. The first step in this process is to schedule an appointment with me to discuss the symptoms. I’ll perform a Technical SEO audit prior to our meeting share the findings with you during our conversation and discuss a way forward.
Technical SEO Audit Example Test Reports
My name is Thomas P. Fuller and I am the founder of Coherent Logic Limited, a software technology company based in McLean, VA (Northern Virginia). I am a software engineer with over 20 years of experience developing web applications and websites; additionally, I am also an SEO strategist with a focus on Web Design, Technical Search Engine Optimization (Technical SEO), WordPress Optimization, and the WordPress Content Management System (WordPress CMS).
I help clients discover and correct problems that can negatively impact ranking with search engines such as Google and Bing, remedy problems that can negatively impact user experience, develop properly structured content which leads to increases in organic traffic, and research and engineer content that visitors are actually searching for. The net result from this investment is an improvement in your website's overall health, a reduced reliance on expensive ad campaigns, and more valuable digital marketing campaigns and business websites.
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