Boost Your Rankings With An Organic SEO Consultant Now! 📈
As an Organic Search Engine Optimization Consultant (Organic SEO Consultant or Organic SEO Specialist), I understand the importance of increasing your online visibility and attracting more potential customers. With my one-on-one attention and personalized approach, you can expect customized recommendations that will take your online business to the next level. As a consultant, I’ll work with you directly to identify your pain points and develop a tailored plan to address them.
My goal is to help you improve your online presence and generate more leads for your business. With my expertise in SEO strategies and techniques, I can help you rank higher on search engine results pages (SERPs) and drive more traffic to your website. Don’t miss out on potential customers — schedule a consultation today and take the first step towards optimizing your business website for success.
If you’re unfamiliar with Content SEO and Technical SEO then I have several articles which may be helpful for learning more about these subjects — they are Content SEO vs Technical SEO, which includes a table that delivers a side-by-side comparison for each, as well as an article that answers the question why is Technical SEO important?
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Five Challenges of Organic SEO and How an Organic SEO Consultant Can Help
Having a strong online presence is critical for the success of any business and one of the most effective ways to achieve this is through search engine optimization (SEO). With the ever-changing algorithms and complex ranking factors, Organic SEO can be both a challenging as well as time-consuming task. This is where an Organic SEO Consultant comes in. In this section, we’ll explore five reasons why Organic SEO is both difficult as well as time consuming, and how an Organic SEO Specialist can help make your life much easier.
Organic SEO Performance Can Be Impacted By Search Algorithm Updates
Search engine algorithms evolve over time and new releases can impact SEO performance — sometimes positively and sometimes negatively. As an Organic SEO Consultant I can help you identify, investigate, and improve organic search performance issues that may be due to recent search engine algorithm changes.
Organic SEO Performance Can Be Impacted By Competition
Another reason organic search traffic can drop is due to your competitors developing content that outperforms your existing articles. If we view the first page of search results as an expensive piece of real estate, if you have an article appearing on this page and in the top three to five positions in search results, your competitors might attack those positions, pushing your page down over time, and eventually moving your content onto the second page of search results, where traffic to your site for targeted keywords for that page will drop to close to zero (according to this article, being on the second page of search results collectively yields ~ 6% of traffic).
Organic SEO Performance Requires Technical Knowledge
In order to perform well organically, good content is simply not enough. There are many technical factors that come into play when it comes to running a website online, one where SEO is important — for example an e-commerce business — and subjects such as web standards, website performance, properly handling HTTP 404 response codes with redirects, content delivery networks (CDN), caching technology, Cross-Origin Resource Sharing issues, Google Search Console and issues identified in Core Web Vitals, Technical SEO site audits and addressing site health issues (a Technical SEO Audit is a part of my Free SEO Consultation and see also my Technical SEO Consultant and Website Speed Consultant service pages for more information), rendering content on both desktop as well as mobile devices, all can play an important role in ensuring that the maximum value is achieved from your Organic SEO investment.
As an Organic SEO Consultant with over two decades of web engineering experience I can help you navigate these technical challenges and optimize your website for search engines. For more information on my background please see my LinkedIn profile and send me a connection request if you like.
Achieving Organic SEO Results is a Time Consuming Effort
SEO and, in particular, Organic SEO is a long-term strategy and requires consistent effort over time. As an Organic SEO Specialist, I can help you save time by managing your SEO strategy, so you can focus on running your business.
By working with an Organic SEO Consultant such as myself, you can gain a competitive edge in your industry and improve your website’s visibility and search engine rankings. Whether you are struggling to generate leads, want to improve your website’s performance, or simply need guidance on how to optimize your online presence, an Organic SEO Specialist can provide you with the expertise and customized solutions you need. I’m located in Northern Virginia, just outside of Washington DC, and help clients who are primarily based in the USA, Canada, and European Union.
What is Organic SEO?
Organic SEO, also known as natural or unpaid SEO, refers to the process of optimizing a website’s visibility and rankings in search engine results pages (SERPs) through non-paid methods. It involves implementing various strategies and techniques to enhance a website’s relevance, authority, and user experience, thereby improving its organic (non-paid) search engine rankings.
Organic SEO focuses on optimizing a website’s on-page elements, content, and overall structure to make it more search engine-friendly. Here are some key components of organic SEO:
Keyword Research: Identifying relevant keywords and phrases that users search for when looking for products, services, or information related to a website’s content.
On-Page Optimization: Optimizing various on-page elements, such as meta tags (title, description), headings, URLs, and content, to align with targeted keywords and improve search engine crawlers’ understanding of the website’s content.
Quality Content Creation: Producing high-quality, valuable, and relevant content that satisfies the search intent of users and encourages natural links and shares.
Link Building: Acquiring backlinks from authoritative and relevant websites to improve a website’s authority and credibility in the eyes of search engines. This can be achieved through guest posting, content promotion, social media outreach, and other link-building strategies.
Technical SEO: Ensuring that the website’s technical aspects, such as site structure, indexing, crawling, mobile-friendliness, and page speed, are optimized for better search engine visibility and user experience.
User Experience Optimization: Enhancing the overall user experience by improving website navigation, design, ease of use, and mobile responsiveness.
Local SEO (if applicable): Implementing strategies to optimize the website’s visibility in local search results, especially for businesses targeting a specific geographical area.
The goal of organic SEO is to attract organic traffic from search engines, increase visibility, and generate sustainable, long-term results without relying on paid advertising. By following ethical and best practices, organic SEO aims to provide value to both users and search engines, ultimately improving the website’s rankings and driving targeted organic traffic.
Organic SEO vs Technical SEO
Organic SEO focuses on creating valuable content and improving the user experience, while Technical SEO ensures that the website’s technical infrastructure supports optimal search engine accessibility and performance. Both are crucial for a successful SEO strategy. Note that while the table below provides a general comparison between Organic SEO and Technical SEO, it’s important to mention that these two aspects of SEO are interconnected and should ideally work together to achieve the best results.
|Aspect||Organic SEO||Technical SEO|
|Focus||Content optimization and user experience||Website infrastructure and technical aspects|
|Key Components||Keyword research, on-page optimization, link building, content||Website structure, indexing, crawling, mobile-friendliness,|
|creation, user experience optimization||page speed, technical optimizations|
|Goals||Increase organic visibility, rankings, and targeted traffic||Improve website’s technical performance and search engine|
|Key Emphasis||Quality content, relevance, authority, user experience||Website architecture, crawlability, indexability,|
|site speed, mobile optimization|
|Importance||Drives organic traffic, long-term sustainability||Ensures search engine accessibility, crawlability, and|
|indexability of the website|
|Examples||Optimizing page titles, meta tags, creating engaging content,||XML sitemap creation, robots.txt optimization, improving|
|acquiring natural backlinks, improving site speed and||website loading speed, implementing structured data markup,|
|mobile-friendliness, enhancing user experience||fixing broken links and redirects|