Your Digital Marketing Campaigns Demand Better SEO 🚀
My name is Tom Fuller and I’m a Northern Virginia SEO and Digital Marketing Consultant and Software Engineer with a focus on Web Technologies. I specialize in the WordPress Content Management System and focus heavily on Technical Search Engine Optimization (Technical SEO), On-Page SEO, Website Performance Optimization, and other aspects of web development that overlap with software development and web engineering such as website speed optimization and performance tuning efforts. I’m located in Northern Virginia, in the Washington DC metropolitan area and have been an independent consultant working with Internet technologies since around 2005.
A few years ago I set this site up to pursue my interest in Search Engine Optimization (SEO) so most of the articles on this site revolve around SEO as well as Software Development, which has been my career over the last two decades. I have an interest in Organic SEO so most of the articles that have been developed here have been engineered with good SEO practices in mind and designed to rank well with one or more targeted keywords.
Given that Digital Marketing is a combination of website development and marketing my focus leans heavily toward the engineering end of this subject.
Technical SEO Consultant
Your Digital Marketing Campaigns Demand Better Technical SEO and as a Technical SEO Consultant, I can help you.
I rely on various tools to conduct Technical SEO audit projects.
One of my favorite Technical SEO auditing tools is the SEMrush Site Audit Service.
The SEMrush Site Audit Service is a comprehensive Technical SEO solution which allows me to quickly scan a website for technical issues.
The SEMrush Site Audit software delivers a report detailing the page where the problem exists, why a problem happened along with recommendations regarding how to fix the problem.
In the image above we can see that the overall site health for this website has a score of 97% as of the 7th of July 2023. A site health score of 97% indicates that the website is well-maintained, optimized, and adheres to best practices for SEO and technical performance.
My goal as it pertains to Technical SEO project work is to produce error-free websites, where possible and reasonable. My Technical SEO Consultant service is set up to help customers with exactly these types of projects so get in touch if you have digital marketing problems related to Technical SEO that you would like to have addressed.
Your Digital Marketing Campaigns Demand Better Website Speed
I use various SEO tools to diagnose and remedy website speed issues as they pertain to On-Page SEO, impacting a single page, or Technical SEO, which are site-wide issues that can degrade the page load time across an entire website. Poor website page load times can show up in the Google Search Console Core Web Vitals reports so it’s important that we fix these issues.
In the image above we can see the performance report results for the article entitled How to Fix the og:image Open Graph Meta Tags are Missing Critical Issue was tested on the 17th of October 2022 using GTmetrix and had an excellent score.
Website optimisation projects can be tricky as we need to achieve a reasonably good performance improvement given the platform and associated solutions the website is built on. My Website Speed Consultant service is set up to help prospective clients with exactly these types of problems so do get in touch if you have a digital marketing project with a website that has either unpredictable or unacceptable performance that you need to have addressed.
SEO Case Study for ThosPFuller.com
In April of 2023 I wrote an SEO Case Study for this website that covers recent Search Engine Optimization changes that were made as well as some of the results that were realized.
In this SEO Case Study I discuss:
- Improving Internal Links To Improve WordPress SEO
- Adding new content
- Refreshing Existing Content and Improving Expertise, Authoritativeness, and Trustworthiness (EEAT)
- Removing content which was not performing well in order to improve SEO
- Adding new content experiments in an effort to improve SEO
- Refactoring content into pillar posts with supporting topic cluster content
- Using ChatGPT for content engineering assistance, see here.
- Adding schemas for rich snippets
- Fixing several Technical SEO problems
Performance between February and March of 2023 has improved (refer to the SEO Case Study for additional information) and, going forward there are several issues I’m working on that should improve the SEO performance further and I will add new case studies in due course.
Awesome Search Engine Optimization on GitHub
Launched ~ 2020, my Awesome Search Engine Optimization page on GitHub has 139 stars as of the 20th of October 2023. This page contains a growing list of articles, Tweets, and SEO experts and can be helpful for anyone looking to learn more about SEO in general. The content of this page is focused on all aspects of SEO and is updated frequently and can be a good source of information for people looking to learn more about SEO. The Awesome Search Engine Optimization page also includes a growing list of SEO experts to follow on Twitter.
Northern Virginia SEO and Digital Marketing
My company Coherent Logic Limited, which is based in McLean, VA, is a SEMrush Agency Partner — if you need an SEO specialist located in Northern Virginia, or if you’re comfortable working remotely, schedule a Free SEO Consultation with me or contact me by email or via phone and we can discuss your project in more detail. I work on-site with clients locally in the Washington DC metropolitan and Northern Virginia areas or remotely with clients primarily in North American and in the European Union.
Software Engineering and Software Architecture Articles and Projects
I have been developing software professionally since around 1998 and have a focus on web technologies, software engineering, software architecture, data engineering, performance engineering, and cloud computing with a focus on Amazon Web Services (AWS) as well as Digital Ocean.
The following posts discuss several data integration projects that I’ve released including:
- JDataFrame API: Convert a Java data model into an R data frame in minutes using this framework which is designed to be embedded in R Script. The source code for the JDataFrame API project is available in Bitbucket.
- R COBOL Data Integration API — there’s an incredible amount of data in COBOL data files — wouldn’t it be great if we could load COBOL CopyBook files into the R Project for Statistical Computing as properly structured data frames? The R COBOL Data Integration package project dies exactly this and is available on GitHub, the R package can be installed directly from my drat repository, and finally, there is an R COBOL Data Integration docker image available in DockerHub for users who want to work with the R COBOL Data Integration package in the R Project For Statistical Computing without setting up a new environment.
I have been involved in developing software in one form or another on the Amazon Web Services platform since around the time AWS became publicly available in 2006.
I’ve written several articles focusing on AWS on topics such as AWS Cost Allocation Tags, AWS Budgets, Alarms, SSO, and Anomaly Detection, as well as answering what the purpose of a cost allocation tag is in AWS.
I have several articles that focus on the Java programming language, APIs, and middleware.
Performance engineering, website performance optimization, and Technical SEO (in particular as it applies to website speed) are investments that can positively improve the user experience of a web application as well as lower the cost of running your applications on AWS and other cloud platforms.
I have posted various Software Engineering-focused articles on this site including:
I work in and around the Washington DC metropolitan area and below I’ve included a list of locations that are within reasonable commuting range considering where I live and other cities that are easy for me to get to. If you need to see me for a face-to-face meeting and your city is not listed here, I encourage you to still contact me and we can see if we can work something out — we can always speak over Zoom too.
Virginia Areas Served Maryland Areas Served Other Cities Alexandria, VA Silver Spring, MD Washington, DC Arlington, VA Rockville, MD Fairfax, VA Germantown, MD Falls Church, VA Hyattsville, MD Herndon, VA College Park, MD Leesburg, VA Greenbelt, MD Manassas, VA Bowie, MD McLean, VA Montgomery County, MD Reston, VA Potomac, MD Vienna, VA Germantown, MD Warrenton, VA Takoma Park, MD Woodbridge, VA Kensington, MD Northern Virginia Greenbelt, MD Culpeper, VA Gaithersburg, MD Tysons Corner, VA Chevy Chase, MD Bethesda, MD Bethesda, MD