Why is Technical SEO Important?

This article was developed with assistance from ChatGPT, which helped cut down the time to develop this content significantly.

What is ChatGPT?

Better to just ask the source so I went to ChatGPT.OpenAI.com and asked this question directly and here’s what I was told:

🤖 ChatGPT is a conversational AI model developed by OpenAI. It is a transformer-based language model that has been trained on a large corpus of text data and can generate human-like responses to a variety of topics. It can be used for a wide range of applications, including chatbots, question answering systems, and text completion. ChatGPT is capable of handling context-based conversations, generating text in a conversational style, and adapting to new topics and data. 🤖

The answer from ChatGPT is very good and addresses the question “Why is technical SEO Important?“. I’ve added some additional thoughts — in particular because I feel that ChatGPT did not emphasize enough the benefit that Technical SEO delivers to people.

Why Technical SEO Is Important

🤖 Technical SEO is important because it helps search engines understand and crawl a website more effectively. This can lead to higher search engine rankings and more visibility for the website. Technical SEO includes optimizing elements such as the website’s structure, URLs, and tags, as well as ensuring that the website is mobile-friendly and has a fast loading speed. Additionally, it is important to ensure that the website is secure and can be accessed by both search engines and users with disabilities. By addressing these technical issues, a website can improve its search engine performance and overall user experience.

Technical SEO encompasses a wide range of elements that can affect a website’s visibility and performance in search engines. Some key areas that fall under technical SEO include:

A SEMrush Site Heath report with a pointer to Site Performance improvement of 4% and an overall Site Health improvement of 1%.
An Example of a SEMrush Technical SEO Site Audit Report
  • Website Structure: A well-structured website makes it easier for search engines to crawl and understand the content on the site. This includes using a clear hierarchy of headings (H1, H2, etc.), as well as organizing content into sections and categories.
  • URL Structure: Search engines use URLs to understand the structure of a website and the relationship between different pages. A clean, well-organized URL structure can help search engines understand the content of a page and how it fits into the overall website.
  • Meta Tags: Meta tags provide information about a webpage to search engines. These include the title tag, which appears as the clickable headline in search engine results, and the meta description, which provides a brief summary of the page’s content. Properly optimized meta tags can improve a website’s click-through rate from search results.
  • Mobile-Friendliness: With the increasing use of mobile devices to access the internet, it’s more important than ever that websites are optimized for mobile. This includes using a responsive design that automatically adjusts to different screen sizes, as well as ensuring that all content and functionality is accessible on mobile devices.
  • Page Speed: Search engines take page speed into account when ranking websites. A fast-loading website can improve the user experience and increase the chances of appearing higher in search results.
  • Security: Search engines are placing more emphasis on the security of websites. Websites that use HTTPS (Hypertext Transfer Protocol Secure) are considered more secure and may receive a boost in search engine rankings.
  • Accessibility: Search engines are placing more emphasis on the accessibility of websites. Websites that are optimized for users with disabilities may receive a boost in search engine rankings.

By addressing these technical SEO factors, a website can improve its visibility and performance in search engines, which can ultimately lead to more traffic and conversions. 🤖

ChatGPT seems to underemphasize the Human Element when answering the question “Why is Technical SEO Important?

Technical SEO is not just for search engines. The response ChatGPT has provided above, while good, underemphasizes the point that not only do search engines benefit from Technical SEO but so do humans and this applies to every bullet point listed. User experience is only mentioned for Page Speed and Accessibility otherwise the focus is on search engines; the Meta Tags bullet point mentions the click-through rate and while we can infer that humans are performing the click-throughs this is, again, not explicitly stated.

It goes without saying that if any of the bullet points listed is lacking that not only will the visibility to search engines be less than ideal but the user experience may be negatively impacted as well.

Why is Technical SEO Important to Humans?

In this section I’m going to attempt to answer the question “Why is Technical SEO Important to Humans?” given the same bullet points provided by ChatGPT above.

  • Website Structure: A well-structured website makes it easier for people to understand your content.
  • URL Structure: If a person glances at a URL can they tell what the URL points to, just by looking at it? If the answer is “no” then this is not helpful. A URL can and should contain metadata that explains to both search engines as well people what they may find if they click on a given link.
  • Meta Tags: Meta tags can be very helpful when sharing links on Social Media platforms as well as applications such as Skype and WhatsApp. For example, web pages that support Twitter Cards and the Open Graph Protocol include additional information that positively impacts the rendering of links that people share with other people. In this example, Technical SEO can have a positive impact that extends outside of the website. We want every opportunity to engage with visitors and in this case sharing a link which appears in its raw form will not be as appealing to the person receiving it as one which includes meta data along with a relevant image.
  • Mobile-Friendliness: If the content of a given webpage doesn’t render correctly on mobile and tablet devices then visitors may have trouble reading it and the visitors become frustrated and leave. If you’re selling something online their next stop may be your competitor.
  • Page Speed: People take page speed into account because they’re simply not going to wait for your website to load. If you have an e-commerce website this translates directly to lost revenue as visitors become frustrated and take their business elsewhere. The web page performance engineering test report generated by WebPageTest.org below demonstrates several characteristics of a fast-loading web page — see also: Performance Engineering and WordPress Optimization.
  • Security: People won’t transact business with a website that’s not secure.
  • Accessibility: Websites that are optimized for users with disabilities will deliver content that can be consumed by all people who visit the website.

What did ChatGPT have to say about this? We’ll find out in the next section.

Why Is Technical SEO Important To Humans: The ChatGPT Response

Not satisfied with the initial answer, I asked ChatGPT “Why is Technical SEO important to humans?” and here’s the response I received — note that bold is mine:

🤖 Technical SEO is important to humans because it directly affects the user experience and ability to access information on a website. If a website has Technical SEO issues, it can lead to slow load times, broken links, and difficulty for search engines to crawl and index the content. This results in poor visibility in search engine results pages, reduced traffic, and decreased potential for conversions or sales.

In addition, Technical SEO can impact accessibility for users with disabilities, such as those using screen readers or other assistive technologies. Ensuring a website is technically optimized can create a better and more inclusive experience for all users, regardless of their abilities.

Overall, Technical SEO is important because it lays the foundation for a successful online presence, providing users with a seamless experience while maximizing the reach and visibility of the website. 🤖

This is a much more people-focused response, one which focuses on the benefits that humans receive from investing in Technical SEO.

Why is Technical SEO Important: Article Conclusion

So this concludes the article that attempts to answer the question “Why is Technical SEO Important?“. We used ChatGPT to help develop the content for this post and it did a very good job at covering both technical and human reasons why we should invest in this subject matter. ChatGPT also helped me develop the content much faster than if I had to research and write this completely on my own.

Did you find this article to be helpful?

Do you disagree with anything I’ve written regarding my attempt to answer the “Why Technical SEO Is Important?” question?

Let me know in the comments!

thospfuller

I am a Web Design, Technical SEO, and WordPress Specialist based in Northern Virginia. I am interested in software development, content engineering, and business. I'm originally from Chicago, IL, and currently reside in Reston, VA.