Learn more about the Open Graph Title now! 🤔
The Open Graph Protocol Title tag is an essential element of Search Engine Optimization (SEO), particularly in the context of social media optimization and is also REQUIRED if you’re planning to add Open Graph Protocol tags to a webpage.
When you include an Open Graph Title tag in your webpage’s HTML, you specify how you want the title of your page to appear when it’s shared on social media platforms like Facebook, LinkedIn, and Twitter.
The OGP title tag doesn’t directly influence your search engine rankings, however, it plays a role in how your content is presented on social media platforms and applications, which can indirectly impact your site’s traffic and visibility.
Insofar as SEO is concerned, the Open Graph Title offers an opportunity to customize the message and appeal of your content for a social media audience, separate from the more traditional SEO title tag which is referenced in search engine results (SERPs).
A well-written og:title should be attention-grabbing and contextually relevant, encouraging clicks and shares, which can lead to increased traffic as well as signals that contribute positively to your site’s search engine performance.
This article was last updated on March 11, 2025.
Meta property og title example
Below I’ve included an example of the OGP title meta property, which includes the URL to the article about the Open Graph URL.
<meta property="og:url" content="https://thospfuller.com/2023/12/07/what-is-the-open-graph-url/" />
The webpage below includes pointers to the og prefix declaration as well as the og url meta property entry for the article that answers the question “What is the Open Graph URL?“.
Article Conclusion
By taking time to develop a great headline, you provide a custom headline that is helpful when your content is shared on social media platforms, such as Facebook, LinkedIn, and Twitter.
This approach to engineering content ensures that your title is both appealing as well as accurate on these platforms, and also boosts the likelihood of the unfulred URL catching the user’s attention in a crowded social media feed resulting in improved reach, engagement, and a higher click-through rate, higher number of shares, and interactions.
Finally, the OGP title plays an important role in driving both reach and engagement and encourages more clicks, shares, and interactions.
See the OGP metadata section for more details about the og:title tag.
References
- What is Open Graph in SEO? (including commentary regarding how OGP tags can influence SEO and SEM)
- What is the og:url?
- What to do when some open graph meta tags are missing in WordPress.
- Instructions regarding how to add Open Graph meta tags to your website.
- Tutorial covering how to test open graph on localhost.
- Learn how to fix the Open Graph WhatsApp missing image problem now!
- See the Open Graph Tutorials category for other articles in this series.
